Excellent Powerpoint Slides on Marketing and Strategy In this section, you will find 17 excellent powerpoint slides on marketing and strategy. All slides are designed in powerpoint files (ppt) so that you can modify and immediately use for your own learning process. Samsung Innovation Strategy Everyone has heard about the company named Samsung and the reason why they have heard of it is because of its innovation strategies. Innovation strategy at Samsung can be described as the way that made them a leading manufacturer in electronic industry as they keep the competitors at bay. Brand Strategy of Harley Davidson Harley Davidson the company, before I start to tell you about the brand management of Harley Davidson, I would like to tell you a little about Harley Davidson. Most of you might not be aware; the Milwaukee based company was established in 1901. Arthur Davidson and Bill Harley were the designers; they both started from the bottom, and took the company to the top. Marketing Strategy - Case Study of Google As many of you might already know that Google started with a set of few intelligent rules. Growing from there, it has developed into a new business, which has made it the world's largest search engine. They have also developed applications such as Google Earth, Gmail, Google Video, and Google Map, which have also won different awards. Google Inc. is a company that has started from scratch, and now has won over the previous leading search engines like Yahoo, Lycos, AltaVista, and Excite. Not to forget they have also won against a giant company Microsoft. Elements of Marketing Strategy A marketing strategy is composed of several interrelated elements. The first and most important is market selection: choosing the markets to be served. Product planning includes the specific products the company sells, the makeup of the product line, and the design of individual offerings in the line. Marketing Plan Outline The following article explores key components need to be included in designing an effective marketing plan. First element : Product Performance. Two to three paragraphs summarizing the product's performance relative to last year's plan, along with explanations of variances from the plan. Any research conducted on product performance or quality can be included in this section as well. 12 Steps for New Product Development New product development can play a variety of roles in defining corporate strategy to gain competitive advantage. This variability makes the process of new product development subject to the emerging organizational issues of the day. In general, a long-run, focused, and ongoing strategic commitment to attractive market opportunities should define the role of new product development. New product development should be integrated into an organizations strategy and significantly contribute to its perpetual renewal. Positioning Strategy All marketing strategy is built on STP : Segmentation, Targeting, and Positioning. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a superior way, and then positions its offering so that the target market recognizes the company's distinctive offering and image.